An ad agency in New Zealand made a series of billboards that remind drivers to slow down and "drive to the conditions" during the rainy season. The billboards, which feature a young person's face, start bleeding whenever it rains
"The advertising agency that came up with the sign says the goal was to reduce the road toll by creating maximum awareness through unease."
Watch the video below to get an idea of how it works. When the billboard gets wet, red fluid streams down the child’s face – and it looks downright nasty.
Unease is right, I can barely look at my monitor, let alone the road. HOLY $HIT I'M DRIVING.