It is the flagship store of the Sembikiya fruit emporium. Run by the same Samurai-descendant family since 1834, Sembikiya began as a discount fruit store. But the wife of the second-generation owner decided they could make more money the other way around.
It is a gift shop. Sembikiya management estimates that 80-90 percent of their products are bought as gifts as it’s customary in Japan to give high-end fruits as presents for formal occasions like weddings, business transactions, and hospital visits.
$21 per apple “Sekai-ichi”
$212 for a square watermelon
$69 for a twelve-pack of Queen Strawberries
Cherries for $159.50 per box ($4 per cherry)
$64 box of grapes.
Or maybe you’d prefer a medly of 6 fruits for $170.
Or $127 for a Densuke watermelon.
Yubari cantaloups ($160 for one, or $265 for two)
So which one do you want to buy? Me, no thanks, with 50 bucks I can have them all at the super market