Sex sells, according to today`s advertising world. But one health technology company is using nudity in a more positive way.
The video above used 100 nude models in a stop-motion video to tell the story of a man named Sam, who struggles with how he looks naked. The models lie on the floor, forming everything from Sam`s pudgy body to rainclouds and fireworks. Withings, the company behind the campaign, wants to promote the general healthy practice of "listening to your body".