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7/7/2020 3:18:39 AM

These Beautiful Ads Really Captured The Special Magic of Reading Books

For anyone who has ever read a good book in bed.

Robert Service’s biography, Stalin

Robert Service`s biography, Stalin

The campaign is for Steimatzky Books, the largest and oldest bookstore chain in Israel.

The headline is such a nice understated and truthful statement. Thankfully, the copywriter didn’t try be too “twisty” with the line.

The visuals are very literal — something that I often have a problem with — but this is a literary campaign! So, they work. The art direction and photography are both excellent (I love the Stalin layout).

Ad agency: ACW Grey Tel Aviv.


The Adventures and Memoirs of Sherlock Holmes

The Adventures and Memoirs of Sherlock Holmes

Pippi Longstocking

Pippi Longstocking

The Monk Who Sold His Ferrari

The Monk Who Sold His Ferrari

Don Quixote

Don Quixote

The Fellowship Of The Ring

The Fellowship Of The Ring

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