IKEA customers climb all over the furniture alreadyand now they can do it vertically.
To promote their 30th store opened in France, the large home furnishing company set up a mock apartment on Wednesday that also served as a climbing wall. This vertical wall was covered in bookshelves, a bed, cupboards, and some strategically placed rocks to help the public climb and rappel down. Of course, it also had harnesses and safety personnel.
The wall was open until Sunday in Clermont-Ferrand, France by Place de La Victoire.