Rich Piana's world is one of complete excess - from his sprawling houses, to his ten gut-busting meals per day and of course his utterly insane body.
But that excess comes with a price-tag in the form of decades of steroid use in doses so extreme other bodybuilders have filmed hours of YouTube footage to begging him to stop.
Piana's video explains his choice, saying: 'If you have the choice to do steroids or stay natural, stay natural. There's no reason to do steroids, you're only hurting your body and hurting yourself.
'But if you want to become a professional bodybuilder, guess what? You're probably going to have to f***ing do them, you're not going to have a choice. That's the boat I was in.
At his peak, Piana estimates that he was spending $2,500 on growth hormone per month, without even taking steroids into account.
While Piana no longer competes at bodybuilding, he continues to drive himself and his body to greater and greater feats, making money along the way via endorsements, merchandise, supplements, and his popular social media channels.