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12/18/2017 5:19:05 AM

This Dude Invented A Trippy-Ass Scarf That Makes It Impossible To Take Photos Of Its Wearer. Stay Away Paparazzis, They Have Protection!

This scarf is an absolute life-saver for many celebrities who are tired from brazen paparazzi. The thing about this scarf is that it makes it impossible to take the photos of a person who wears it. On the other hand, it is impossible not to notice the scarf which makes a great advertising for its inventor.

Kick Ass Scarf That Keeps Your Privacy In Check And Makes Paparazzi Photos Useless

Meet the man who designed it – a 28-year-old Saif Siddiqui. He called his invention the ISHU scarf. The name stands for privacy and silence, and is a play on the words “issue” and “shh.”

Kick Ass Scarf That Keeps Your Privacy In Check And Makes Paparazzi Photos Useless


Siddiqui is a former G.D. Goenka Public School student from New Delhi, who now runs his booming business shuttling between London and Amsterdam.

Kick Ass Scarf That Keeps Your Privacy In Check And Makes Paparazzi Photos Useless


The ISHU scarf is made of a special fabric (enhanced with thousands of nano-spherical crystals) that reflects light back into a camera, basically rendering all flash photography useless.

Kick Ass Scarf That Keeps Your Privacy In Check And Makes Paparazzi Photos Useless

The “anti-paparazzi” cloaking device also works with video cameras.

Kick Ass Scarf That Keeps Your Privacy In Check And Makes Paparazzi Photos Useless

The product has taken the celeb world by storm, with everyone from Hollywood actors to football superstars being spotted wearing the scarf in public.

Kick Ass Scarf That Keeps Your Privacy In Check And Makes Paparazzi Photos Useless


Siddiqui is launching ISHU phone cases in July, and hopes to get the product integrated in museums and private jets soo

Kick Ass Scarf That Keeps Your Privacy In Check And Makes Paparazzi Photos Useless


He aims to bring the concept to India in a few months, and is hopeful that it will catch on in Bollywood as strongly as it has in the rest of the world.

Kick Ass Scarf That Keeps Your Privacy In Check And Makes Paparazzi Photos Useless
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