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4/29/2017 9:29:28 PM

This Is How Comcercials Trick Us Into Believing Their Products Actually Look This Way (15 pics)

A deodorant makes fruit shiny

Fruit always shines in advertising. No special tools are required — only a deodorant spray to add shine to fruit. Some food stylists also use hairspray.

This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Engine oil instead of maple syrup

Pancakes absorb real syrup too quickly to photograph, so photographers replace it with engine oil. Another trick is to cover pancakes with a water-repellent spray that creates a protective layer.


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Burger patties are colored with shoe polish
Burger patties are almost raw in advertising and are roasted for a few seconds to stay large and juicy. Photographers color them with shoe polish and create grill marks with hot skewers. Watch this video to learn other secrets of fast food advertising.

This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Glycerin keeps seafood looking fresh

Seafood loses its presentation very quickly. To keep it looking fresh and juicy, photographers treat it with a mixture of water and glycerol.


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Glucose syrup for Chinese noodles

It takes a few minutes to cook noodles, but they dry quickly, so advertisers coat the dish with glucose syrup (commonly used for desserts).


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Cardboard inside the cake

To keep cakes dry, photographers interlay them with cardboard and fasten them with toothpicks. They use the same trick in sandwich and burger advertising.


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Liquid soap creates foam

To take a picture of milk, coffee, or beer, photographers add liquid soap. It creates a stable foam that looks natural and attractive.


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Mashed potatoes instead of ice cream
Ice cream melts too quickly under hot studio lights. Therefore, photographers replace it with colored mashed potatoes or a paste of starch, icing sugar, corn syrup, fat, and other components. Here is an example.

This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Shaving cream instead of whipped cream

Unlike whipped cream, shaving cream doesn’t melt, and this is exactly what photographers need. They just need to keep reminding the actors that the "dessert" isn’t real.


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Plastic ice cubes

Ice melts very quickly under lighting equipment, so photographers use plastic cubes in soft drinks. By the way, you can freeze the cubes and use them in real life.


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Glue instead of milk

Cereal quickly soaks in milk and sinks to the bottom. If you want to photograph it, replace the milk with white glue. The cereal will remain on the surface and keep its original form.


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Sparkling drinks with antacids

Bubbles of carbon dioxide in soft drinks disappear quickly. Therefore, photographers add heartburn antacids. The mixing of sparkling water and antacids causes a chemical reaction of neutralization, and bubbles reappear.


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Chicken is stuffed with paper towels

Chicken in advertising is never cooked on the grill. It is subjected to a minimal heat treatment and then painted. To add volume, photographers stuff it with paper towels and sew it.


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Sauces are prepared with wax

To create the perfect consistency, photographers add melted wax of different colors into sauces.


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way


Steam is artificial

Steaming food in advertising looks so appetizing. In truth, it isn’t even hot. Besides Photoshop, photographers have other ways to create steam:

A steamer — they pass it over the food a few times to make it "smoke";
Cotton balls — photographers moisten them and put them into a microwave. Then they place them inside a dish, creating a few minutes of steam for the photographers;
A special device to simulate steam.

Watch this video to learn more. Who would think that shooting a baked potato was an art?!


This Is How Advertisers Trick Us Into Believing Their Products Actually Look This Way
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