At first glance this watch appears to be nothing more than a thick, gaudy silver bracelet. I thought it is useless beside a normal jewelry. If I wasn't so sure that I would look like a complete tool wearing this, it would be something I would love to pick up. Sadly, I don't feel the need to repeatedly explain to people that: it's a watch—not a bracelet
But tucked between the joints are LEDs that display the time at the push of a button. Hironao Tsuboi's LED watch conceals its digits in the spaces between links, giving it the appearance of a plain metal strap when not activated. Really cool!